Wednesday 17 February 2016

Introduction to Media Roles and Practices



This project focuses upon the contemporary animation and moving image industries, and the professional roles and practices within them. You will identify and research existing industry roles, structures, and practices, exploring their future development. The unit also considers increased convergence and co-operation across media industries. You will research roles and practices within animation industries, addressing the increasingly blurred demarcations between producer and consumer, independent and mainstream, art and commercial.

 Examining how commercial considerations and new technology affect creative output and distribution, you will analyse the contemporary sector and attempt to identify future developments and trends. You will identify roles in the industry that have particular relevance to your areas of interest in animation, and subsequently begin to locate your creative practice within wider contexts in the industry. Working individually you will produce an online Research Blog that evidences self-directed research and coherent contextualization of a relevant study or particular role/practice.

You will conduct primary and secondary research of academic and industry sources using both analogue (books, journals, magazines, corporate literature) and digital (websites, e-journals, academic blogs) sources. You will be expected to historically and culturally contextualize your example.


  • A Research Blog - which must contain audio/visual assets and utilize the medium’s interactivity by adding links to relevant resources. 
  • A 10 minute group presentation
  • Your verbal presentation should be accompanied by a digital visual aid (PowerPoint, Keynote, Prezi etc) utilizing images, short video clips, and supporting text. This must be submitted after the presentation.
  • A 500 word statement - that summarizes your research findings.

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